Branding + Experiential Design
Factory360 | Summer 2023
Creative Director: Zoé Ganch
Art Director: Hiann Lee Prum
3D Designer: Bri Rodriguez
Photography: Harris Freeman
Grubhub and Tacobell partnered to celebrate the launch of their new Watermelon Berry Freeze on National Frozen Drink Day. This parking lot party featured food, drinks, interactives, and an incredible performance by Stephen Sanchez.
Under my team’s art direction, I helped create the event identity, environmental graphics, print assets, and swag items.
Sizzle Reel ↗
Under my team’s art direction, I helped create the event identity, environmental graphics, print assets, and swag items.
Sizzle Reel ↗
INFLUENCER PROMO
Five different LA based influencers were sent frozen packages with the challenge to break them open for an invitation to the event + swag.
THE ACTIVATION
Entryway
Lounge Area
Swag and Brand Ambassador Uniforms
Stage Design
Food Stands
Signage
PROCESS
Alternate Logo Exploration
